Cosplay is a shortened form of two words – costume and play. The early 90s saw the rising of cosplay into popular culture, although it probably originated initially in Japan. It is the practice of portraying a fictional character – at times completely identifying as that character while in costume (and thus acting as if the individual was that character to add to the authenticity of the experience).


It is of my own opinion that cosplay is not merely costuming, but a very unique form of performance art. It is most widely associated with comic books, anime, video games, and most things that are geeky in nature. It has become such a massive subculture within the geek world at this point that is is essentially synonymous with the idea of a convention or a gathering of individuals who subscribe to more “geeky” interests.


From personal experience, I have found that people cosplay for a multitude of reasons. Be it love of a character, enjoying the attention of being in an elaborate costume or portraying a loved character, or the appreciation from peers from completing a complex costume… there are many motivations for donning spandex or cape.



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Loosely defined, an Instagram influencer is an Instagram user with a large number of followers, established credibility, and high engagement rates: Influencers leverage their trust and reach to influence their audience and thus provide an above-average impact on the market.

Of course, that’s just the basic definition. With influence, it’s all relative: Audience size, engagement, and other factors vary by industry and even by niche. They might be well-known social media podcasters, fashion gurus, or food critics with columns in well-known publications. Often, influencers are regular people with regular Instagram accounts, who, through either hard work or happenstance (a.k.a. “going viral”), now assume key roles in social media conversations and communities.

Though an influencer’s niche, reach, role, and other details may vary by industry and influencer, one thing never changes: an Instagram influencer is an evangelist – a beacon for a certain lifestyle, or product type, or brand. For many companies, engaging Instagram influencers is a good substitute for (or complement to) an Instagram ad campaign.

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