But Dawkins coined the term in 1976, in his book The Selfish Gene, long before the modern internet, before memes morphed into what they are now. Back then, Dawkins was talking about passing along culture—song melodies, art styles, whatever. Today, denizens of the internet think of memes as jokes passed across social media in the form of image macros (those pictures of babies or cats or whatever with bold black-and-white words on them), hashtags (the thing you amended to what you just wrote on Twitter), GIFs (usually of a celebrity, reality star, or drag queen reacting to what you just wrote on Twitter), or videos (that Rick Astley video people used to send you).
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